Trade Show Cost Calculator
Calculate your cost per lead and cost to close at trade shows.
June 1, 2009
This page is protected by Copyright laws. Do Not Copy
According to "The Cost Effectiveness of Exhibition Participation," released by the Center for Exhibition Industry Research, the average cost to identify a lead at an exhibition is approximately $96 and the average cost to close a sale based on an exhibition lead is roughly $2,188. Use our calculator to see how much you’re spending and then change the variables (for instance, the number of staff or number of leads generated) to see how your costs-per-lead increase or decrease.