Study: Noncash Incentive Programs Boost Bottom Line
by Lisa A. GrimaldiApril 4, 2012
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Firms that offer noncash rewards and recognition programs have annual revenue increases averaging 9.6 percent, vs. 3 percent for those that don't have them, according to a new study distributed by the Incentive Research Foundation. The survey of 291 companies, "Sales Performance Management 2012: How Best in Class Optimize the Front Line and Grow the Bottom Line," was conducted by the Aberdeen Group last fall. The study also outlines the competitive advantage companies gain when they go outside their organizations for assistance in designing and implementing such programs. Click here for the full findings.