Choosing a Keynote Speaker
Word of mouth is most influential factor for planners
by Loren G. EdelsteinSeptember 1, 2012
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Relevance to the audience is a top priority when choosing a keynote speaker, followed by cost, according to the 114 meeting professionals who responded to a recent M&C survey. More than half of planners typically pay less than $5,000 for a keynote speakers. For a list of the best speakers your peers have heard in the past two years, visit mcmag.com/webexclusives.
13% of meeting professionals do not pay speakers.
3% budget more than $50,000 for a big-name keynoter.
81% say topics related to their organization's industry are highly regarded by attendees.
8% report that political presentations get high marks.
55% often find good speakers from events they attend.
Source: M&C Research survey of 114 meeting professionals