ACTE Details EIBTM Involvement
by Michael J. ShapiroOctober 3, 2012
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The Association of Corporate Travel Executives released details Wednesday about its strategic partnership with EIBTM, the Global Exhibition for Incentive, Business Travel and Meetings, to be held Nov. 27 - 29 in Barcelona, Spain. ACTE will provide four educational sessions as part of the partnership: "Travel Technology — Now and the Future," "A Marriage of Meetings and Business Travel Buying," "Highlighting the Relevance of Travel with Other Departments in Your Organization" and "Top Business Travel Trends." EIBTM is extending the hosted buyer program to include travel buyers as well, marking a move by the show's organizers to focus more on the "BT" in "EIBTM" than in the past. As EIBTM event director Graeme Barnett noted in a statement, "The incorporation of business travel to EIBTM is a logical extension to the current show profile, and we are very excited about the new possibilities and increased return on investment that it will deliver for our exhibitors and buyers already operating in this field, as well as introducing new specialist buyers and suppliers to the event."