CEIR Releases Attendee and Exhibitor Profile Study
by Michael C. LoweDecember 19, 2012
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The Center for Exhibition Industry Research recently released a new study profiling attendees and exhibiting companies. The report, for which 9,000 attendees and 800 exhibitors were surveyed, found that the quality of attendees was high, and 94 percent of surveyed show-goers had net buying influence for their organizations. Additionally, most exhibitors tend to represent small- to medium-sized enterprises: Sixty-one percent of exhibiting companies employ one to 99 employees, and only 18 percent employ 100 to 499. "The demographics reveal exhibitions mirror the diversity of the broader economy," said Nancy Drapeau, research director at CEIR. "These events offer exhibitors high-quality buyer audiences across a broad range of industry sectors." The "Profiles of Attendees and Exhibitors" study is the sixth in a larger series being released by CEIR called "The Role and Value of Face-to-Face Interaction Study." The report is free for members and costs $49 for nonmembers; it is available at CEIR.org.