In the Spotlight

If you find yourself constantly purchasing new banners or signage to effectively brand your events, consider investing in a gobo (a slide that projects an image onto a surface) and projector instead. "The initial investment will be much less than what you would spend on banners or signage," says Hollis Tuma, communications and special-events manager of Charleston, S.C.-based Lowcountry Food Bank. Custom gobos can be made with a company name or logo and reused at any event. Check out websites like gobosource.com, which sells gobos starting at $100 and projectors from $150.