New Hilton Spa Concept Rolled Out to Franchisees

 Hilton Worldwide's new spa concept, Eforea, now is available to its franchise properties under the Hilton, DoubleTree by Hilton and Embassy Suites brands. Launched in 2010, Eforea treatments take three paths with three different product lines: The Essentials Journey features Kerstin Florian products, the Escape Journey uses Li'Tya products from Australia, and the Men's Journey features goal-driven treatments for men, such as the Signature Body Repair with a heated bamboo massage.