Convention & Visitor Bureaus
Puerto Rico CVB Head Resigns
by Lisa A. GrimaldiMay 6, 2011
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Ana Maria Viscasillas, president and CEO of the Puerto Rico Convention Bureau, unexpectedly resigned from her post last week. The bureau did not announce her departure and would not discuss her reasons for leaving. According to a statement from the organization's executive committee, which was made available to M&C on request, Viscasillas will remain as a consultant to the PRCB for six months. The statement also said, “Rest assured, we are taking the necessary measures to continue servicing our members, clients and allies in the way that you are accustomed from the bureau. We remain true to our mission of promoting the island while securing groups, servicing clients, supporting our member-suppliers and contributing to Puerto Rico's economic development.” At press time, a successor for Viscasillas had not been named, though according to Puerto Rican newspaper El Nueva Día, Jaime López, director of the Convention District Authority and chief executive of the Department of Economic Development and Trade, is being considered. Unconfirmed rumors suggest the two bodies -- the Convention District Authority, which is responsible for the administration, sales and business development in the San Juan convention district, and the Puerto Rico Convention Bureau, which oversees the promotion and sale of the island as a destination for groups and conventions -- might merge.