Site Study Shows Widespread Use of Social Media for Incentives
by Lisa A. GrimaldiNovember 21, 2012
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According to a Site International Foundation study on technology and social media in the motivational events industry, 81 percent of the 106 international incentive pros who responded to the poll connect with clients via social media platforms. Among other findings: 76 percent of those surveyed maintain corporate profiles on two or more platforms. Facebook is the top platform (used by 70 percent of respondents), followed by LinkedIn (65 percent) and Twitter (28 percent). A little more than a third of respondents have developed an app for their company. Read the full study here.