Starwood Capital to Launch Two Hotel Brands
by Lisa A. GrimaldiFebruary 6, 2013
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Starwood Capital Group will launch two new hotel brands, the luxury Baccarat Hotels & Resorts, and the lifestyle eco-brand 1 Hotels & Resorts. The first five hotels will open over the next 24 months under the group's hotel brand management company, SH Group. They are the Baccarat Hotel & Residences New York (New York City); Baccarat Hotel Rabat (Morocco); 1 Hotel & Residences South Beach (Miami); 1 Hotel Central Park (New York City) and 1 Hotel Brooklyn Bridge Park (Brooklyn, N.Y.). Baccarat Hotel & Residences New York, set to open in 2014, will feature 114 guest rooms including 26 suites, as well as 61 private residences, a stand-alone "crystal bar" surrounded by an outdoor terrace, a spa, an indoor pool and a fitness facility.