Team Up

Brett Galley, director of special events at Hollywood Pop Gallery (hollywoodpop.com), suggests joining forces with a client to share event costs. For example, Fisher Brothers, a real-estate investment company, is teaming up with client Blue Star Jets for a joint client event at the Intrepid Sea, Air & Space Museum in New York City. Not only did the two firms share costs of the event, but "both companies invited their own guests, which doubled the number of potential clientele," says Galley. "Many of Fisher Brothers' clients use private jets but didn't necessarily know about Blue Star Jets."