Their Name in Lights
by Edited by Lisa A. Grimaldi9/19/2011
If your venue offers digital signage, take advantage of the technology to increase sponsorship sales. For example, instead of banners, the Georgia World Congress Center (gwcc.com) in Atlanta now offers full-motion video walls that fit up to four sponsors instead of one, allowing for more sponsorship opportunities. Using digital signage also saves on printing costs and results in less waste. Thanks to Mark Geiger, the GWCC's associate director of marketing and communications, for the idea.