U.S. Travel Launches Travel Blitz Initiative
by Lisa A. GrimaldiFebruary 20, 2013
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The U.S. Travel Association has launched Travel Blitz, a grassroots effort to enlighten federal politicians on travel's broad and significant economic contributions to their districts. The initiative will be led by U.S. Travel Association members and their employees, who will seek to build long-term relationships with U.S. representatives and senators and their staffs on key issues facing the industry, including visa reform, customs and entry issues, the importance of government meetings, and a focus on transportation and infrastructure issues to meet forecasted demand. The program proposes several tactics for U.S. Travel members and their teams to engage members of Congress. Among them: travel industry roundtables with state and district leaders and travel employees; back-of-house tours at airports, hotels and convention centers; and the sharing of groundbreaking data and research on travel's contributions to the nation's economy. Full details are available at http://travelcoalition.org/campaigns/travel-blitz.