Convention & Visitor Bureaus
Visit Florida Names New President and CEO
by Michael C. LoweNovember 29, 2012
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Visit Florida, the state's official tourism marketing corporation, has announced the selection of Will Seccombe as its new president and CEO. Seccombe, who was selected by unanimous decision by the Visit Florida board of directors, has served as the organization's chief marketing officer since 2008 and was named acting president and CEO following Chris Thompson's departure to helm Brand USA. "With Will as our new president and CEO, Visit Florida's future is in great hands," said Glenn Hastings, chairman of the board and executive director of the St. Johns County Tourist Development Council. Seccombe has more than 23 years of industry experience, including 19 years with the Colorado tourism industry. "I'm incredibly proud of what Visit Florida and the Florida tourism industry have accomplished together and am honored by the opportunity I've been given to lead this amazing organization," said Seccombe. "The record growth in visitation, our incredible strategic partnerships and the outstanding return on investment that our marketing efforts have achieved are truly a testament to the strength of Florida's tourism product and the creative and passionate work being done by Visit Florida and our partners statewide."