Captive Audience
By Jonathan Vatner6/1/2009
To arrange transportation for a VIP sales event for the high-end real-estate development firm Tehama, Marci Bracco, a Monterey, Calif.-based event planner (marcibracco@yahoo.com), reached out to local Mercedes dealerships. The dealers arranged for attendees to be driven in new Mercedes convertibles -- for free -- because it was a great opportunity to show off the new cars to a group of qualified buyers.