By now, we are all too familiar with the backlash of the “AIG” effect and how it, in conjunction with a failing economy, catapulted face-to-face corporate meetings and incentives into major decline. We, in the meetings industry certainly knew, theoretically, this would not be the answer to the crisis, knowing full well the priceless value of in-person meetings on a variety of levels. The real challenge was to prove its value on a profitability level. Can you place a price tag on face-to-face meetings? Can its return on investment be measured in dollars and cents? According to a recent study by Oxford Economics USA, the answer is a profound, yes.