Research
Smartphones at Work
Planners are using mobile devices mostly for the basics
by By Sarah J.F. BraleyJanuary 1, 2011
If you travel with a smartphone, an iPod Touch or an iPad, chances are you're using the mobile gadget to access at least your work e-mail. An online survey of 197 meeting planners conducted last month shows 95 percent use the device for business calls and/or e-mail, while 73 percent send work-related text messages.
Accessing business travel itineraries via smartphones is helpful for 45 percent of the sample, and 39 percent use them for navigating purposes while on the road.
Go to mcmag.com
/webexclusives for some individual comments, as well as a roundup of meeting planners' favorite apps and some apps they wish existed.
83% of respondents use a smartphone or other mobile device for work.
37% use a BlackBerry; 22 percent use an iPhone or iPod Touch, and 13 percent use an Android phone.
9% have had an app created for a meeting or event, and 24 percent plan to in the future.
App favorites include e-mail, Google and food finders like Urban Spoon and Yelp.