April 01, 2018

The focus is on you. Smaller-scale properties have the ability to provide a more one-on-one relationship between planners and the staff and concierge. With their smaller size and customer service mentality, boutiques can focus on your event and make it their priority.

Consider the location. Boutiques are often on the forefront of what's new and happening. That's the case in Orlando, where the Rosen Plaza is connected to the Orange County Convention Center via an overhead pedestrian skybridge (pictured). In addition, attendees can easily walk across the street to the Pointe Orlando entertainment district with shops, dining and more.  Or take the I-Ride Trolley to the area's world-famous shopping outlets and more dining and entertainment.

They're hip, trendy. It's not just a cliché. Unbridled by corporate guidelines and standardized designs, boutiques can offer exciting venues with unique energy. One example is the all-new 3NINE at Rosen Plaza. It's a cutting-edge entertainment venue featuring state-of-the-art sound, programmable flat-screens and stylish, sophisticated décor. Planners can hold an event in its multiple indoor-outdoor areas, where there are many opportunities for video presentations and branding.

The new 3NINE.

They're adaptable, with technology that can turn on a dime. With fewer properties to upgrade and a greater ability to improvise, boutique hotels can adopt the latest technology and implement it easily. For example, all three Rosen Hotels & Resorts® convention hotels have been upgraded to a wireless network offering greater coverage, increased capacity and higher speeds. Rosen Hotels & Resorts also installed SONIFI® Solutions' world-class in-room entertainment, which lets guests project thousands of apps from their cell phones to their guestroom flat-screen TVs. "We're committed to keeping up with the latest technology, both for business and leisure. Meetings planners recognize and appreciate our investment in technology," says Victoria Hall, Director of Sales & Marketing, Rosen Plaza. 

Lack of constraints and greater customization. From negotiating the dollars and cents to pouring over the details of the contract, boutique properties have a greater leeway in working with planners to accommodate their needs and goals. "We're eager to work with meeting planners to create tailored programs that are not only customized, but that provide outstanding value," says Hall.

Get up close and personal. Perhaps because they're locally minded and closer to the ground, boutique hotels often act as good community partners. For example, Rosen Plaza® in Orlando proudly served as command central for Dreamflight's 2017 "Holiday of a Lifetime," during which 192 children with serious illnesses or disabilities visited Orlando for 10 days of vacationing fun. 

A guest room at Rosen Plaza in Orlando.
 Rooms full of personality. Since boutiques don't have national corporate mandates to follow, they can get creative with their hotel and guest room designs. Some offer rooms that are trendy and hip while others are old-fashioned romantic. Some have themes for each room, which makes the stay unique. For example, the Rosen Plaza will be unveiling a new contemporary lobby to mirror the guestrooms that were renovated.

F&B to order. A huge industry trend is for F&B to get more personalized. In line with that trend is Zayde's Kosher Catering, located on-site at Rosen Plaza. As Central and Northern Florida's premier kosher catering service, Zayde's works with planners to hammer out menus that are professional yet customized. 

For more information on the advantages of smaller scale properties, go to https://www.rosenplaza.com/meetings-events/