TABLE OF CONTENTS

February 2012

Roger Helms

ON THE COVER

The Power of Third-Party Planners

With many meeting departments cut to the bone, third-party planning firms are thriving like never before. M&C examines the growth strategies of three big companies, with perspectives from clients, hoteliers and others.

FEATURES

Meetings Industry Associations in Flux

Here's how five major groups have implemented strategies to cope with leadership shifts, better define themselves, grow their memberships, and retool for 2012 and beyond.

Mega Medical Meetings

The top 10 medical/pharmaceutical meetings are attendance powerhouses whose success offers lessons for most other kinds of meetings, too.

Update: Destination Marketing Organizations

After a challenging few years, things are looking up for a number of destination marketing organizations (aka convention and visitor bureaus). Here's how five high-profile DMOs have weathered the storm.

PLANNER BASICS

How Strong Is Your Travel Program?

How to use benchmarks to measure the effectiveness of your travel program

How to Live Stream Your Event

Points to consider when streaming an event live

Accommodating the Needs of All

What planners need to know about revisions to the Americans With Disabilities Act

Working with C-Level Executives

Smart strategies for working with C-level executives

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