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With many meeting departments cut to the bone, third-party planning firms are thriving like never before. M&C examines the growth strategies of three big companies, with perspectives from clients, hoteliers and others.
Here's how five major groups have implemented strategies to cope with leadership shifts, better define themselves, grow their memberships, and retool for 2012 and beyond.
The top 10 medical/pharmaceutical meetings are attendance powerhouses whose success offers lessons for most other kinds of meetings, too.
After a challenging few years, things are looking up for a number of destination marketing organizations (aka convention and visitor bureaus). Here's how five high-profile DMOs have weathered the storm.
How to use benchmarks to measure the effectiveness of your travel program
Points to consider when streaming an event live
What planners need to know about revisions to the Americans With Disabilities Act
Smart strategies for working with C-level executives
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