Tourism executive Brad Dean has been appointed CEO of the Puerto Rico Destination Marketing Organization, a private, not-for-profit DMO approved by the island's government last March. He begins his new post in late April.
Dean was president and CEO of the Myrtle Beach (S.C.) Area Chamber of Commerce for 15 years and currently serves on the global leadership committee for Destinations International and U.S. Travel's executive committee. He also chairs U.S. Travel's Project: Time Off Coalition. Last month, the South Carolina Travel and Tourism Coalition presented Dean with the 2018 Fred P. Brinkman Award, which recognizes individuals who made exemplary leadership contributions to the travel industry in South Carolina throughout their careers. Additionally, he holds two federal appointments -- on the National Advisory Committee on Travel and Tourism Infrastructure and the U.S. Travel and Tourism Advisory Board.
"Brad has an impressive track record of revenue growth, destination marketing, product development and community building, both in the public and private sectors," said Jon Borschow, chairman of the board of the Puerto Rico DMO. "He is a proactive and influential leader with nearly 25 successful years in the travel, tourism, meetings and hospitality industry, and we are delighted to have him as our CEO."
"Brad is an extraordinary marketer, a respected leader and proven relationship/consensus builder," said Roger Dow, president and CEO of the U.S. Travel Association. "He is the perfect fit for this challenging role and will have a significant and positive impact on Puerto Rico's visitor economy."
"I am honored by this opportunity to develop and introduce a new and powerful brand for the island," said Dean. "Puerto Rico is a special destination with wonderful people and unrivaled potential. The island's recent past has been challenging, but the future is bright for Puerto Rico and its tourism industry. I look forward to using the transformative power of travel and tourism to help catapult Puerto Rico, its residents and its businesses forward."