JetBlue Rolls Out Premium Service

JetBlue introduced Mint this week, the carrier's new transcontinental premium service that will officially begin June 14, 2014. Mint class will consist of 16 seats on flights between New York (JFK) and Los Angeles or San Francisco, four of which will be private suites with closing doors. Seats recline to lie-flat beds that feature a massage function. Additional seat amenities include a 15-inch flat screen with up to 100 channels of DirecTV programming and more than 100 channels of SiriusXM radio; two 110-volt power outlets with two USB ports; shoe storage, and a "wake me for service" indicator. Service will include a menu curated by New York City-based restaurant Saxon + Parole. Cappuccino and espresso, made from what JetBlue is calling the first purposely built cappuccino machine for a U.S. airline, will be available throughout the flight. Men's and women's amenity kits have been designed by retail company Birchbox. The new class is for "the customer who wants to enjoy first-rate service at an exceptional and affordable fare," said JetBlue president and CEO Dave Barger. Fares are now on sale for $499 one way from JFK to LAX, for the first three days the service is available; following the November rollout of the 2014 schedule, prices will start at $599 each way, according to the airline.