The Austin (Texas) Convention and Visitors Bureau has changed its name to Visit Austin.
"Our ultimate goal in changing our name to 'Visit Austin' was to make it easier for visitors and meeting planners alike to find relevant information and resources when researching Austin as a destination," said Tom Noonan, president and CEO of Visit Austin. "Convention and visitors bureaus all over the U.S. are moving away from the traditional CVB titles because the terminology doesn't truly capture the role of what we are trying to accomplish, especially in Austin. We want people to visit Austin and see the amazing things we are doing here as a leisure, meetings and conventions destination."
Technically, the organization is the Austin Convention and Visitors Bureau doing business as Visit Austin. The new moniker will be used for rebranding, logos, advertising and marketing campaigns.