DMAI Launches Marketing Toolkit

Destination Marketing Association International has released a digital and mobile marketing toolkit, an 84-page online document offering a comprehensive analysis of current mobile and digital marketing trends and consumer behaviors shifts. Included in the kit are an analysis of DMOs and the digital landscape; recent findings about the most widely used technologies, and emerging digital and mobile trends; strategies on how to attract visitors and customers through media channels, and case studies from 10 DMOs. The kits, available at DMAI's Online Product Store, are free to DMAI member DMO professionals; nonmembers can purchase the toolkit for $499.