Visit Baltimore, the city's convention and visitors bureau, has hired Charles Jeffers II as its COO. A veteran of the hospitality and destination marketing industries, Jeffers most recently served as an industry adviser to destination marketing organizations and associations through his own consulting firm, the Jeffers Group. Previously, he was COO and senior vice president of operations at Destinations International and the Atlanta Convention & Visitors Bureau.
"Visit Baltimore is thrilled to welcome a well-known and respected member of our industry to the team," said Al Hutchinson, president and CEO of the CVB. "We are confident in his proven ability to steer the operational side of a destination marketing organization, while innovating and creating tailored solutions specific to Baltimore. Charles will be a driving force as we look to expand our international presence, visitor-center event capabilities, Certified Tourism Ambassador program and membership growth."
In his new role, Jeffers will lead the operations and finance departments, where he will oversee the administrative, information technology, research, human resources, accounting, finance and hospitality functions of Visit Baltimore.
"My new role with Visit Baltimore presents an exciting opportunity to put my personal and professional passion to work for a bureau and community positioned for growth," said Jeffers. "I am honored to join this passionate team in their pursuit to positively impact Baltimore through economic growth generated from the city's strong tourism portfolio."
In his career, Jeffers has served on more than nine industry boards, including the Meetings Mean Business Coalition, the National Coalition of Black Meeting Planners and the Destination Marketing Accreditation Program, to name a few.