by Sarah JF Braley | February 11, 2020

Visit Salt Lake has appointed Kaitlin Eskelson as its new president and CEO, a position that has been vacant since Scott Beck left in October to lead Tourism Toronto. Eskelson, who will start her new position March 16, will be charged with improving Salt Lake's visitor economy by attracting more meetings, events and leisure travelers, while also being a leader in environmental responsibility.

"We are so fortunate to have had a long history of highly qualified people leading Visit Salt Lake and, as a search committee, we wanted to make sure we did everything in our power to continue that legacy," said Taylor Vriens, president of the Modern Display Group of Companies and chair of VSL's board of directors and the search committee. "Kaitlin's energy, vision, industry knowledge and tremendous preparation set her apart in the end. We are excited to welcome Kaitlin to the helm of Visit Salt Lake and are confident she will help move our destination forward to new heights."

Eskelson comes to the CVB from her position as executive director of the Utah Tourism Industry Association. She is familiar with Visit Salt Lake, as she spent 2006 to 2013 as the bureau's director of tourism sales and marketing. 

"I am thrilled to be a part of the Visit Salt Lake team and am honored to be in this role, which is both exciting and surreal," said Eskelson. "Salt Lake is an incredible destination. It's an incomparable combination of urban ethos and mountain mantra paired with world-class community, culture and cuisine. I look forward to sharing the Salt Lake story with the world."

Her travel-industry experience runs deep. Eskelson has sat on the U.S. Travel Association's Educational Seminar for Tourism Organizations development team and Brand USA's executive marketing committee, and received U.S. Travel's 2017 "Best Cooperative Marketing Program."