by John Nawn | July 08, 2020
In the inaugural post in this series, I made the case that while everyone is rushing to launch digital events during this indefinite in-person vacuum we're experiencing, content, which everyone agrees is the most critical element of any event, digital or otherwise, is being ignored. I also included this warning:

"If you choose to put your face-to-face content online without first modifying it for digital consumption and the unique challenges the digital environment presents, you may do irreparable harm to your event, your brand and your reputation."

No other element will matter more to your digital audience and their experience than relevant, meaningful and outcome-oriented content, provided you do it right.

Following is a task list based on decades of research for how to efficiently and effectively analyze, design and market quality content for digital events.

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