by Elise Shoening | October 04, 2019

It's become a familiar story -- destination marketing organizations across the country are facing funding cuts and seeing their value called into question by politicians, government officials and even their own residents.

Earlier this year, Bloomington, Ill., lost $200,000 in funding for the Bloomington-Normal Area Convention & Visitors Bureau. Visit Florida was nearly eliminated but managed to survive a budget cut of $26 million. Experts from Destinations International, the association for DMOs, warn that such challenges might grow more commonplace in the coming years.

"As we have seen in Florida and other places, defeating these attacks in any given year does not guarantee they will not return the next year," said Jack Johnson, chief advocacy officer of DI, at its 2019 Annual Convention in July. "There is a growing trend of people who seek to divert destination organization funding and start by undermining the credibility of the destination organization."

As Johnson told convention-goers, "We need to learn how to interact with our residents and elected officials in a language they understand. A language based on shared values and emotions."

Learn how CVBs and DMOs are doing just that by reading the full story at