Carnival Cruise Lines
has expanded its Preferred Awards program, which enables businesses
to purchase all-inclusive cruise certificates for individual
incentives. The program now offers a greater variety of ships and
itineraries, including new trips in Europe and the Greek Isles,
plus access to more stateroom categories. The company also has
launched a new meeting planner website, www.carnivalmeetings.com.
Carlson Marketing has
acquired meeting and incentive firm TQ3Navigant Per-formance Group,
with U.S. offices in Marlborough, Mass.; Minneapolis; and
Parsippany, N.J. Following the merger, Navigant president Steve
Some was named senior vice president for Carlson Marketing; he will
work closely with the company’s East Coast clients.
MotivAction, a performance marketing and
incentive agency based in Minneapolis, has opened three offices
this year, in Boston, Chicago and, most recently, Phoenix. “We want
to get an East Coast presence, a greater Midwestern presence and a
West Coast presence,” said Jeff Beegle, chief marketing
officer.