Incentive Newsline: Carlson Tweaks Name and More

The Minneapolis-based Carlson Marketing Group has dropped the “Group” from its name and is now officially known as Carlson Marketing.
    Jim Schroer, president and CEO, who joined the performance improvement firm  last May, also has streamlined the company’s divisions, regional teams and 22 overseas offices into three areas: Carlson 1to1 (for creating comprehensive business strategies for clients), sales and marketing services (for loyalty marketing, recognition and rewards), and meetings and events (for incentive travel, meetings and event marketing).
    In other news, CB Wismar, formerly the executive vice president of strategic communication and chief creative officer for Alexandria, Va.-based event firm PGI (which was acquired last summer by Los Angeles-based TBA Global Events), has joined Carlson as vice president of event marketing.