The Society of Incentive & Travel
Executives has launched an office in Edinburgh, Scotland,
to serve as its presence in Europe, where 33 percent of members are
based. Carolyn Dow, a former president of SITE, will serve as its
director.
This is SITE’s first regional office; the association will
launch other outposts later this year, in accordance with its
long-term strategic plan.
“As a global organization, it is so important for us to have
multiple locations to serve the ever-changing needs of our
membership,” said SITE CEO Brenda Anderson. “As a past president,
Carolyn Dow especially understands the needs of our members. Her
background and experience in the incentive and travel industry make
her perfect for this position.”