by Elise Schoening | September 19, 2019
The Estrel Congress Center, an expansive convention facility in Berlin that hosts nearly 1,800 events a year, is being expanded to accommodate increased demand. In addition to a new auditorium, which is expected to open in January 2021, the center is being officially renamed as its acronym - the ECC.
The Estrel originally opened in 1994 as Germany's largest hotel. The Congress Center was then added in 1999. The new Estrel Auditorium will be a multi-level, glass-ceiling space with 11 meeting rooms. It will add an additional 37,000 square feet to the convention center. At a combined 306,000 square feet, the ECC will be larger than the Berlin International Congress Center, which closed in 2014. 

"Since it opened, the Estrel Berlin has shifted from being Germany's largest hotel with conference rooms to an internationally renowned convention location with an adjoining hotel," said Ute Jacobs, managing director of the Estrel, in a statement. "The coming years will see the Congress Center become an even more major global player. By renaming the Congress Center, we want to enhance our reach in the meetings, incentives, conferences and exhibitions sector."