. Aventri Acquires ITN International | Meetings & Conventions

Aventri Acquires ITN International


Ivan Lazarev, CEO and co-founder of ITN International

Aventri, the event-management software company formerly known as Etouches, has gobbled up another technology supplier, ITN International. It is the fourth acquisition the company has made in the past three years.

ITN is known for its mobile and cloud-based technology, as well as its near-field-communications solutions that have been deployed at conferences and trade shows globally. The company was a pioneer in introducing NFC solutions to the U.S. events market more than a decade ago. The acquisition broadens Aventri's global reach as well as the range of services that can be offered on-site at events.

ITN's on-site services include NFC badges, badge-printing stations, lead retrieval, apps and RFID scanning, combined with data-visualization tools that provide advanced reporting and analytics related to registration, badge activity and on-site scans. The company also has an online registration system that includes speaker management, an agenda builder and seating allocation, among other features.

"The acquisition of ITN as a global provider of cloud-based event-management solutions is a major growth opportunity for Aventri," noted Oni Chukwu, CEO of Aventri. "With this acquisition, Aventri will significantly extend the mission-critical technology solutions it offers enterprise customers, which they need to execute exceptional, profitable events worldwide. We're especially thrilled to be having such an extremely talented and innovative group from ITN joining the Aventri team."

That team now brings Aventri's number of employees to more than 375 in total, with an additional five global offices -- two in the U.S. and one each in Canada, the United Kingdom and New Zealand. ITN has been powering more than 125 events annually for 10,000 exhibitors and 1.5 million attendees.

"Adding ITN's solutions to Aventri will allow us to revolutionize how data can be gathered, reported and analyzed, and provide our clients with a more complete package of event services," said Ivan Lazarev, CEO and co-founder of ITN. "We believe that the industry will see a quantum leap in analytics with ITN in the Aventri portfolio of comprehensive solutions."

Lazarev, who co-founded ITN in 1999, will join Aventri as group head of on-site services. In that role he will lead the company's global strategy related to on-site services and manage the team that works on such services for all client events. ITN's COO Spencer Segura, CTO Chris Macleod and chief risk officer Mike Sorgani also will join Aventri in senior-management roles in the same division.