"Going green" is finally mainstream. One by one, businesses are taking small steps towards sustainability by implementing eco-friendly initiatives in the workplace. And you can save money and enhance your brand's identity by extending that philosophy to your existing planning practices. Here's how event planners can link their conservation efforts with productivity, for efficiency across the board:
Eliminate waste.
Large corporate events have the potential to be an enormous drain on resources, but by simply eliminating paper waste, you can dramatically reduce your carbon footprint. That means hosting everything from event registration and scheduling to pamphlets and program information online.
First, create a website where attendees can register online. Then share schedules and plans via email or social media. Try using a mobile application to distribute program materials electronically and in real time. Many are designed specifically for corporate meetings and conventions, to help keep you and your team on the same page throughout your event. And if you have no choice but to print, opt for double-sided and make only as many copies as you'll need.
Limit transportation.
Book your stay at a place that can accommodate both your venue and lodging needs. By minimizing the distance your attendees are required to travel, it'll be as simple as carpooling to and from the airport to reduce your carbon footprint.
If you're staying in a relatively contained space, like a city center or an inclusive resort, offer incentives for using energy efficient transportation. Provide compensation for public transit or rent bikes for your team. Anytime you encourage your employees to be active instead of sedentary, the benefits are two-fold: you reduce harmful emissions and keep your team healthy and fit for business.
Partner smart.
Find hotels, suppliers, and venues that can match and accommodate your commitment to sustainability. Then work together to provide your guests with the very best locally sourced food and eco-friendly amenities. JW Marriott, for example, has made great strides to be more environmentally conscious over the past few years.
In-house event planners are now required to complete a certification in "green meetings," which makes them great partners for sustainable planning. And if you're thinking about travelling to Florida for your next corporate retreat, consider JW Marriott Orlando. Chef Melissa Kelly at their signature restaurant, Primo, takes sustainability a step further by sourcing ingredients from her onsite organic garden. It doesn't get more local than that!
Be creative.
Listed above are just a few of the many ways you can begin to be more environmentally conscious as you plan your corporate events. So be imaginative and think outside the box.
At most hotels, staff are required to dispose of toiletries after check out, so if you want to go the extra eco-friendly mile, ask your attendees to collect any unused items like bars of soap or shampoo for donation. Maybe try volunteering as a team building exercise. And if you're planning on giving your attendees complimentary gifts, consider distributing passes for public transportation back home or a digital voucher for something healthy. Even the tiniest changes in culture can make a big impact for the environment, your budget, and the productivity of your team.
To learn about our customizable venues, event service excellence, and mobile planning application, visit http://www.jwresorts.com.
And for more on Marriott's commitment to sustainability, go to www.marriott.com/corporate-social-responsibility/corporate-environmental-responsibility.mi