Ninety percent of meeting professionals now have smartphones
and/or tablet computers -- and many are admittedly app happy. Of those
with such devices, 98 percent have downloaded apps, according to a
recent survey by M&C Research. Of those, 60 percent use them
constantly.
When
asked to name their favorites in key categories, some clear winners
emerged. For travel, planners love TripIt, TripAdvisor and Kayak. Angry
Birds swept the games category, followed by Words With Friends. For
music, planners overwhelmingly favor Pandora. Facebook is the top social
media app, cited by nearly all respondents.
90% of meeting professionals have smartphones and/or iPads or other tablet computers.
98% have downloaded apps to their devices.
62% use their apps constantly throughout the day.
55% use apps for travel-related services.
19% have more than 50 apps.
Source: M&C Research survey of 124 meeting professionals