What Makes for an Ideal Meetings?

Planners take a middle road on formats, tech, more

NL Research 0418 opener

Some innovative elements are welcome, but meeting planners don't want to go overboard with fluid schedules and the latest gadgets. Most of the 120 respondents to M&C's recent survey are happy with the typical duration of meetings, varied session formats and other details. More than one-third would like meetings to be a life-changing experience.


Which best reflects your use of technology in the planning process?
49% It is a vital part of my process from start to finish.

41% I use some tech-based tools but also do a lot manually.

10% I take a hands-on approach and don't use much technology.

Which best reflects your preference for on-site technology?
61% Some tech is enough; I don't need or want to use all the tools available.

29% The more the merrier; apps, smart badges, etc., enhance the experience.

10% I prefer low-tech/no-tech meetings; personal connections aren't tech-based.

Source: M&C Research survey of 120 meeting professionals