American Express Releases Green Meetings Measurement Tool

American Express Meetings and Events has released a tool to help clients obtain green hotel data to measure the effectiveness of their environmental initiatives. Two clients currently are using the program for meetings metrics, including Johnson Controls as well as a pharmaceutical client. The program is based on the Carbon Accounting Co.’s Green Hotels Global initiative. Companies now have access to analytics both in the meeting planning and post-meeting evaluation stages. “Johnson Controls is very serious about reducing its environmental footprint,” said Karen Lynch, CMP, global lead, meetings and events, for the global technology and industrial firm. “We were looking for a way to pioneer in the travel and meetings space, and Green Hotels Global gives us real metrics for carbon, water and waste for each individual property. No estimates or guesstimates.” The program now covers Johnson Control’s top 50 hotels for meetings and business travel, according to Issa Jouaneh, American Express Business Travel’s vice president/general manager, meetings and events.

In other news, American Express Meetings and Events also announced two new collaborations with integrated event marking and production firms in Europe. Partnerships were inked with Le Public Systeme in France and WRG Creative Communication in the United Kingdom. American Express Meetings and Events now employs a total of more than 1,000 meeting and event professionals.