Meetings & Conventions: Short Cuts May 2003
August 2002
Short Cuts:BETTER YET
Signage on a Budget
Custom-made signage does not have to
take a gouge out of the meeting budget. Carrollton, Texas-based
Fastsigns International Inc. (www.fastsigns.com) offers these tips for
affordable signage.
One size is best. Stick to one size of
template. This allows the printer to get the most out of a single
sheet of material.
Do your own artwork. Design the sign in-house
and avoid the cost of customized graphics.
Consider quality. When ordering signage for a
one-time use, go for a less expensive grade of the material. If it
will be used several times, ask the printer to recommend a
reasonably priced material that will hold up well.
Make it there. If the signs are needed for an
off-site meeting, have them made in the host city to eliminate
costly shipping charges.
Get the edge. Want to catch their attention?
Add a border. The cost is negligible, but studies show viewers will
read the sign 26 percent faster.
• C.A.S.
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