Meetings & Conventions: Short Cuts June 2003
August 2002
Short Cuts:BETTER YET
Smarter Business Gifts
Gift-giving in the corporate world is a
recognized and effective way for companies to thank clients and
promote their business. BusinessWeek (businessweek.buyerzone.com) offers these dos and don’ts
for selecting the perfect gift.
Inquire first. Some companies have very strict
protocol on accepting gifts. Call ahead to the client’s human
resources department and inquire about any guidelines.
Personalize it. Gifts that reflect the
recipient’s personal interest or hobbies, such as a particular
sport, make an impression. Place a discreet call to the client’s
assistant for a few ideas.
Avoid food follies. Before sending specialty
foods or gift baskets, check if the recipient has any dietary
restrictions such as a peanut allergy. Lack of awareness will
reflect negatively on the gift giver.
Leave off the logo. If you already have the
client’s business, there is no compelling reason to place your logo
on gift items. A discreet decal somewhere on the outer wrapping
should be sufficient.
• C.A.S.
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