Looking for a creative alternative to
the 10-by-10-foot booth? At this year’s CONEXPO-CON/AGG, held March
11-15 in Las Vegas, equipment manufacturer JCB hired Seattle-based
The Production Network to construct a 33,000-square-foot,
three-story, fully wired pavilion that had a 3-D theater
experience, cafes, a retail shop, three green rooms and a top-floor
VIP lounge -- making it one of the largest exhibits at what will be
North America’s largest trade show this year. It took 30 days and
$8.5 million to construct.