FAST FORWARD 5-1-1999

Meetings & Conventions: Short Cuts May 1999
May 1999
Short Cuts:FAST FORWARD

For several years, some trade show organizers have been using software called Expocad to arrange booth assignments as well as to manage the show floor and packages offered to exhibitors. The program’s creators, Aurora, Ill.-based Applied Computer Technology, recently released Expocad VR2, a separate program that enables exhibitors to choose their booth spaces over the Internet and link their spaces on the exhibit-floor grid to their own Web sites. When viewing the resulting floor plan, visitors to a show’s Web site can map their trade show strategy. The information that is put on the Internet must be created in Expocad.

Expocad VR2 costs $4,995 per domain name. This is in addition to the purchase of the original version of Expocad, at $2,995 for one user. For more information, contact Applied Computer Technology at (630) 896-2281 or go to www.expocad.com

SARAH J.F. BRALEY.