Family-Friendly Benefits

Meetings & Conventions: Short Cuts January 2001 Current Issue
January 2001
Short Cuts:Family-Friendly Benefits


Years ago, perks like help with relocation were offered only to a company’s top executives. Not anymore, thanks to a shrinking labor pool that has left employers scrambling to fill positions. The latest weapons in luring employees into the corporate fold and keeping them happily ensconced there are “family friendly” benefits ranging from adoption support services to flextime, job sharing and elder care. A recent survey conducted by the Alexandria, Va.-based Society for Human Resource Management (, which randomly sampled 2,500 of its 150,000 members, turned up some new enticements: 6 percent of respondents now offer mortgage and rental assistance; 3 percent give cash loans to help with down payments on home mortgages. “Companies are becoming more creative,” said an SHRM spokesperson. “And more are offering these benefits companywide, across gender and title.”


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