Meetings & Conventions: Short Cuts May 2000
May 2000
Short Cuts:
HEALTH BEAT
Do magnets have the power to relieve pain? Many seem to think
so. In this country alone, consumers spent an estimated $300
million last year on bracelets, wristbands, belts, mattresses and
countless other products embedded with magnets, according to
Datamonitor, a global market-analysis firm based in New York City.
.
Believers credit magnets with curing everything from headaches
and sinus pain to arthritis and rheumatism. Athletes say magnetic
products help their game, too, keeping pain at bay. Riviera Beach,
Fla.-based Tectonic Magnets (www.tectonic.com) counts among its
celebrity endorsers golfers Bob Murphy and Jim Colbert, and
baseball Hall of Famer Hank Aaron. Florsheim, the shoe company,
recently teamed up with Tectonic to launch the MagneForce line of
men’s and women’s golf shoes (www.florsheimgolf.com).
Why do magnets work? Among the leading theories: They stimulate
blood flow, bringing extra oxygen and nutrients to trouble spots;
they block pain receptors, and they produce endorphins that reduce
pain.
LOREN G. EDELSTEIN
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