Hilton Garden Inn,
Philadelphia
Hilton Garden Inn has embarked
on an ambitious development strategy, moving into major city
markets such as Denver, New York City, Philadelphia and Washington,
D.C.
In all, 42 new hotels are set to open in 2005; 65 more will
open in 2006. In New York City alone, one new property will debut
in midtown in September, and a second, in Tribeca, is due in
2006.
The brand’s downtown properties offer limited meeting space but
lots of complimentary amenities, such as a 24-hour business center,
24-hour tech support, Wi-Fi access in all public spaces, and
high-speed Internet connections in all guest rooms and work
space.
“We are concentrating on providing the basics at the best
quality possible,” said Mark Nogal, vice president of marketing for
the brand.
“Business travelers today don’t have time to take advantage of
all the attributes of a full-service hotel,” said Bradford Iverson,
Chicago-based senior consultant for IBM’s Business Consulting
Services Strategy and Change practice, on the appeal of Hilton
Garden Inn-style properties. “The emphasis for them is to get a
good room at a good price.”