Hiltons Garden Grows

Brand Expands in Major City Markets

Hilton Garden Inn, Philadelphia

Hilton Garden Inn,

Hilton Garden Inn has embarked on an ambitious development strategy, moving into major city markets such as Denver, New York City, Philadelphia and Washington, D.C. 
    In all, 42 new hotels are set to open in 2005; 65 more will open in 2006. In New York City alone, one new property will debut in midtown in September, and a second, in Tribeca, is due in 2006.
    The brand’s downtown properties offer limited meeting space but lots of complimentary amenities, such as a 24-hour business center, 24-hour tech support, Wi-Fi access in all public spaces, and high-speed Internet connections in all guest rooms and work space.
    “We are concentrating on providing the basics at the best quality possible,” said Mark Nogal, vice president of marketing for the brand.
    “Business travelers today don’t have time to take advantage of all the attributes of a full-service hotel,” said Bradford Iverson, Chicago-based senior consultant for IBM’s Business Consulting Services Strategy and Change practice, on the appeal of Hilton Garden Inn-style properties. “The emphasis for them is to get a good room at a good price.”