Hiltons Huckestein Plots Brand Growth

Meetings & Conventions: Newsline newsline.gif (8042 bytes)Conrad Comes to U.S.

Hilton’s Huckestein Plots Brand Growth

Dieter Huckestein
Dieter Huckestein In November 2000, Beverly Hills, Calif.-based Hilton Hotels Corp. initiated plans to grow its five-star Conrad brand in the United States; in January 2004, the brand’s second U.S. hotel, the 203-room Conrad Miami, will open. (New York City’s Waldorf Towers became the first Conrad property in 2001.)

To learn more, M&C spoke with Dieter Huckestein, president of Hilton-owned and -managed hotels.

M&C: Why bring Conrad to the United States?
Huckestein: It’s important to have a brand in every price point that we want to be in, plus we want to grow the five-star brand. M&C: What groups will the Conrad Miami target? Huckestein: With 10,000 square feet of meeting space, special emphasis will be given to the small meetings market.

M&C: Where else will the Conrad brand expand?
Huckestein: Indianapolis is proceeding quite nicely, and the new Conrad in San Diego will be near the convention center. We also are in negotiations in Las Vegas, Seattle and Washington, D.C.

M&C: What does your expansion timeline look like?
Huckestein: We would like to have 10 Conrad hotels in the United States in the next few years.


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