Gift cards have ballooned in popularity over
the last four years, according to a recent survey of 1,006 U.S.
adults. In fact, the number of people who purchased or received a
gift card in 2004 was nearly double the number in 2001. Among the
survey findings:
Those who purchased or received a gift card in 2004
64%
Average number of gift cards purchased
6.9
Average value of gift cards
purchased $59
Those who gave a gift card as a primary
gift 66%
Those who packaged a gift card with another
present 28%
Source: 2004 Consumer Insights Survey commissioned by Englewood,
Colo.-based ValueLink