Meetings & Conventions: Short Cuts May 2003
May 2003
Short Cuts:
Got a Minute? Grab Some Breakfast
Mornings on the Run
Holiday Inn Express recently unveiled a new standard feature
that lets guests dash out the door without missing the most
important meal of the day. The limited-service chain’s new Express
Start breakfast bars, rolled out in all 1,200 locations during the
first three months of the year, go well beyond grab-and-go fare.
Offerings at the buffets include eggs, cereal, fruit, pastries and
a choice of four blends of Arabica coffee. The crowning
achievement: a reportedly unbeatable cinnamon roll that’s warm,
moist and decadent. “After two years of research, we’ve found the
perfect recipe for possibly the best cinnamon rolls you'll ever
taste,” promises Jenifer Zeigler, Atlanta-based vice president of
marketing, Holiday Inn Express.
• JONATHAN VATNER
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