Meetings & Conventions: Short Cuts September
2000

September 2000
Short
Cuts:On the SpotIf you were to organize a masked ball, what mask would you
wear to it?“A mask with a face of a young child on it. Then I could
simply sit back, watch and look in wonder at everyone else in the
room. I would be able to meet a lot of people and continually ask
silly questions, which would be a great way to work the
room.”
Deborah Agricola Kuns, CMP
Ethan Allen Travel
San Mateo, Calif.
“A black mask with peacock feathers. It is colorful,
creative, elegant and somewhat mysterious. The mystery part is
beneficial, as it forces people to think a little further to try to
figure things out. Is the mask part of a creative incentive
program, an innovative marketing idea or something unique in regard
to the person wearing it? It would represent the idea that not
everything needs to be spelled out.”
Ann Ertsas
Director of Marketing, North America
Euromic, Inc.
Chicago, Ill.
“I would go to the ball as a fairy godmother, so I could
have the power to grant wishes. Top of my list would be, ‘Please
make this ballroom larger,’ but I would definitely ask to make the
breakout space larger, too, and to have T1 Internet lines installed
everywhere. Such a mask would have unlimited benefits for a meeting
planner.”
Mary Russell, CMP
Hamilton Group Meeting Planners
Tustin, Calif.
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