Meetings & Conventions: Short Cuts May 2000
May 2000
Short Cuts:Wishful thinking: Let winners
pick their gifts
Looking for a personalized way to reward top performers? Ask for
a wish list. A number of online companies offer personal gift
registration services that, like bridal registries, allow
recipients to create a profile and provide a list of desired items.
Some services even work with planners to design a finite menu of
choices. Participants appreciate choosing their own gifts, and
planners field fewer complaints.
“A wish list motivates better” than the one-gift-fits-all
approach, according to Keith Kraemer, CEO of Wishlist.com, which
allows recipients to choose their goods from any Internet
retailer.
Wish lists also can be designed through individual retailers.
Tell top performers they can use the wish-list feature of
Amazon.com to select merchandise rewards (up to a predetermined
dollar amount, of course). Or invite recipients to submit wish
lists at a sports-equipment site, such as MVP.com, as a tie-in with
tournaments or team-building activities.
MARTHA COOKE
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