Act Two

Strolling entertainment -- period actors, singers and acrobatic dancers, for example -- works great for themed events, but the impact after the first hour tends to wane. To freshen things up, ask the performers to change costumes once or twice during the event, suggests Fran Rickenbach, CAE, executive vice president of the Association of Destination Management Executives (adme.org). Attendees will love the variety, and rarely will anyone notice that the same actor has reappeared.