Drawing New Blood

GolferIf you're looking for new exhibitors and sponsors, thinking outside the field -- strangely enough -- could produce unexpected results. Consider approaching providers of products and services attendees use in their downtime, e.g., golf. "Members often have similar likes and interests outside of their professional occupation," says William Chipps, senior editor of the IEG Sponsorship Report. Conduct surveys and use the feedback to gauge potential sponsors and exhibitors. (800) 834 4850; sponsorship.com